Social media is a fantastic tool for public relations. Traditional media outlets should not be the only focus of a company’s PR activities. They should also post their details on social media platforms at the same time. It’s also vital to keep in mind that if a previous consumer leaves unfavourable feedback on a social media platform, the company should promptly respond with an apology. The company should also inform the customer that the problem will be remedied quickly and that they will be contacted confidentially.
Ronn Torossian is the founder and chairman of 5W Public Relations, one of the country’s largest privately held PR businesses. Torossian is one of America’s most prolific and well-respected public relations specialists, with over 25 years of expertise in building and implementing great storylines.
He has managed the company’s expansion since its foundation in 2003, leading more than 275 experts at the company’s headquarters in midtown Manhattan. 5WPR is a recognized industry leader with customers spanning corporate, technology, consumer, and crisis, as well as digital marketing and public affairs capabilities. It has been nominated as “PR Agency of the Year” by the American Business Awards on many occasions.
Torossian has worked with some of the world’s most well-known firms, brands, and organizations throughout his career. His strategic, resourceful approach has earned him numerous accolades, including Stevie American Business Awards 2020 Entrepreneur of the Year, American Business Awards PR Executive of the Year twice, Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, Business Insider’s Top Crisis Communications Professional for 2020, and Crain’s New York 2021 Most Notable in Marketing.
Torossian is regarded as one of the country’s best crisis communications experts, and he is frequently consulted by blue-chip firms, top business executives, and entrepreneurs in the United States and around the world. Torossian has lectured on crisis PR at Harvard Business School, is a regular contributor to Forbes and the New York Observer, and is the author of two editions of his industry best-seller, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.” Torossian, a native of New York City, lives in Manhattan with his family. He is a member of the Young Presidents Organization (YPO) and is involved in a number of charitable organizations.
In today’s loud media landscape, how do PR professionals help firms stay relevant? According to Ronn Torossian, a public relations expert, PR is about controlling the dissemination of information about a corporation to the general public.